The first step in your journey is gaining clear vision and direction. In the first module, you'll identify your core values, define who you're serving, and clarify your "why." Through interactive goal-setting exercises (10 year, 3 year, and 1 year!) and strategic planning, you'll create a personalized action plan that will guide your time inside Roots, ensuring you move forward with clarity and purpose.

An invitation to lead your business from alignment rather than force. In this module, you’ll explore the balance of feminine flow and masculine structure, honour your cyclical rhythms, and reframe impact, income, abundance, trust, and presence as interconnected energies that support sustainable growth. Together, these teachings help you build a business that feels grounded, intuitive, nourishing, and deeply aligned with your body, values, and inner wisdom.

Lay the practical foundation that makes your business feel real, organized, and ready to grow. In this module, you’ll choose the business structure that fits your stage, learn the essentials of registering and setting up clean finances, and build simple systems for getting paid (invoicing, Stripe/Square, and aligned receiving). You’ll also ground into confident money stewardship with bookkeeping, taxes, and your Impact–Income–Expense Tracker—plus the core tools and a “Dream Week” rhythm that keeps your operations clear, supportive, and sustainable.

Learn how to design an intentional, heart-led customer journey that feels safe, simple, and deeply supportive for your clients—from first connection to lasting transformation. You’ll reimagine the “sales funnel” as a series of aligned portals (Community Offer → Low Ticket → High Ticket, with an expanded path for scaling), where structure holds the container and your presence creates the magic. By the end, you’ll map your own Customer Journey Skeleton so your clients have a clear, easeful path through your world—and you have a grounded strategy you can grow from.

In this highly creative module, you'll craft brand elements that express your unique and authentic identity, ensuring your brand resonates with how you want people to feel. Delve into visual inspiration through Pinterest boards, and explore the world of fonts, colors, and logos. By the end of this module, you'll have a compelling brand identity that reflects the authentic you, sets you apart in the market, and leaves a lasting impression on your audience. (You’ll also have the option to collaborate with our branding expert, Alana.)

A hands-on, confidence-building module designed to help you bring your brand to life online—without overwhelm or perfectionism. Guided by Kami, a trusted Roots partner, you’ll move step-by-step through the Squarespace backend, upload your brand elements, and build the core pages of your site (Home, About, and Offers) as a clean, intentional draft. By the end, you’ll have a published, polished foundation and a clear website checklist completed, so your digital home is ready to support your offers, your presence, and your next season of growth.

High-Ticket Offer is where you design the signature container your entire customer journey leads toward. In this module, you’ll build the bones of your offer (ideal client, transformation, structure, pricing), craft emotionally resonant sales page copy, bring it to life through aligned design, and set up a simple, grounded sales system that moves clients from interest to yes with ease. By the end, you’ll have a clear, confident high-ticket offer that feels spacious, sustainable, and powerful to lead.

This module helps you create an easeful, high-impact entry point that bridges curiosity into genuine commitment. You’ll design a simple yet powerful 1:1 experience that delivers a tangible shift, builds trust and safety, and naturally opens the door to deeper work. From clarifying the bones and pricing to setting up booking, design, and thoughtful follow-up, you’ll leave with a low-ticket offer that feels aligned, accessible, and deeply supportive—for both you and your clients.

Continue the journey of leading with value by crafting your Community Offer, bringing it to life from conception to launch. This session can take various forms, and is intended to inspire and empower your ideal clients, strengthening your connection and trust with them. It also provides the perfect opportunity to share your low and high-ticket offers with an engaged audience.

Launch Strategy gives you a grounded, repeatable framework for sharing your work with clarity, confidence, and heart. In this module, you’ll learn the four phases of an aligned launch, map out your own plan using a simple strategy template, and anchor into the mindset that keeps you steady, present, and self-trusting throughout the process. By the end, launching will feel less like pressure and more like purposeful service—rooted in preparation, consistency, and devotion to the people you’re here to support.

Authentic Marketing invites you to release pressure-based strategies and reconnect with a more honest, sustainable way of growing your business. In this module, you’ll redefine marketing as presence and service—rooted in your Customer Journey—and learn how trust is built through consistency, truth, and depth rather than urgency or constant output. You’ll also explore intuitive channels of expression that feel natural and supportive, so your visibility becomes an extension of who you are, not something you have to force.

This bonus module guides you through creating a free signature resource that works quietly and powerfully in the background of your business. You’ll design a high-value, low-pressure entry point that serves your audience, builds genuine trust, and grows an engaged email list—then set up the systems that deliver it automatically and guide readers toward your paid offers. By the end, you’ll have a polished, passive pathway that nurtures new relationships and supports consistent, aligned growth long after you press publish.